The Premier League team’s claimed 1.1 billion fans will now be presented with the Snapdragon logo on all three variants (home, away, and third) of the Manchester United gameday kit. This massive claimed number is largely thanks to the popularity of Cristiano Ronaldo, one of the most famous athletes of all time, who played with Man United from 2003-2022.A single football match at Old Trafford, Manchester United’s home pitch, gets more exposure than a single Super Bowl ad, and making Snapdragon the front-and-center brand image associated with the team is a powerful move by Qualcomm. Neither Qualcomm nor Manchester United wishes to share how much the deal costs, butreports from Bloombergindicate a price tag of $75 million per year for at least five years.
Qualcomm makes the major advertising move just as the news cycle is beginning to cool down from the release of theSnapdragon X Series processorinMicrosoft’sCopilot+ PCs. The new laptop processors have taken the PC world by storm for being the first Arm-based processors to power modern mainstream Windows laptops, providinghigher efficiency and longer-lasting battery lifethan Windows thin-and-light competitors.
Microsoft and Windows had a terrible PR event over the launch of the Copilot+ PCs, thanks to thenow-recalled Recall function, which was decried as a majorsecurityflaw. Perhaps Qualcomm’s Manchester United announcement couldn’t come at a better time to separate itself from Microsoft’s PR nightmare.
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Sunny Grimm is a contributing writer for Tom’s Hardware. He has been building and breaking computers since 2017, serving as the resident youngster at Tom’s. From APUs to RGB, Sunny has a handle on all the latest tech news.
