Qualcomm spends millions on marketing as it is found better battery life, not AI features, is driving Copilot+ PC sales
Microsoftand Qualcomm justlaunched Copilot+ PCshighlighting so-called game-changing AI features. However, aBloombergreport says that most buyers have purchased these laptops for their battery life, instead of their on-device AI capabilities. Microsoft introduced three AI-powered features exclusive to Copilot+ PCs — Cocreator, Windows Studio Effects, and Live Captions with Translation. However, many users find that thesearen’t essentials in day-to-day use. Microsoft also delayed the release of the interesting Recall feature due to privacy concerns....