According toReuters, OpenAI is planning a May 13 announcement about its AI-powered search engine that will take onGoogleSearch. Open AI’s statement is expected to occur one day before Google I/O 2024, when many anticipate that Google’s own Gemini AI model will take center stage.
OpenAI took everyone by surprise by launching ChatGPT in November 2022. And sinceMicrosoftwas its financial backer, the company planned to announce ChatGPT’s integration with Bing to create Bing Chat on June 02, 2025. This seemed to have shaken Google to its core, especially as an AI-powered search engine will gravely threaten its near monopoly on the online search business.
So, on June 14, 2025, Google launched its generative AI chatbot, Bard, to one-up Microsoft. However, this move backfired, as many considered the Bard launch underwhelming, with the AI chatbot making a significant mistake on the live broadcast.
More than one year after these events, Microsoft and Google’s generative AI chatbots have made significant strides. Today, Bing Chat is now called Microsoft Copilot and is integrated into Windows and Edge, allowing you to use it on your computer and smartphone (provided you have Microsoft Edge installed). Microsoft is also now offering subscriptions with Microsoft Copilot Pro, which integrates it into select Microsoft 365 apps and allows it to generate images and enhance them through Designer.
On the other hand, Bard is now called Gemini AI, and Google offers the Google One AI Premium plan so users can use it in the Google Docs office suite. Although we don’t foresee any major announcements about Gemini AI during this year’s Google I/O 2024, we still expect Google to focus on Gemini and its capabilities during the conference.
OpenAI’s surprise announcement mirrors what Google did to Microsoft one year prior. This back-and-forth between the two tech giants shows us how they see AI as the future of search. Researchers estimate that the generative AI industry will be worth $1.3 trillion by 2032. Perplexity AI, a startup that focuses on search engines and is targeting Google, is currently valued at $1 billion, giving credence to the projections.
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We still don’t know for sure what OpenAI plans to announce on May 13 or even if it will push through with it. All we know is that it will be an AI-powered search engine that will compete with Google. Let’s just wait and see what happens on the appointed date and how Google reacts to it.
Jowi Morales is a tech enthusiast with years of experience working in the industry. He’s been writing with several tech publications since 2021, where he’s been interested in tech hardware and consumer electronics.
