AMDRX 9070 and RX 9070 XTGPUs, which rival thebest graphics cards, were launched on March 5, three days ago. The RDNA 4-powered graphics card is the second best-selling GPU onAmazonand has taken the first spot in Amazon Germany and Amazon UK. Remember that these standings are dynamic and are subject to change as consumers purchase more units of one graphics card than the other.
Despite thesupply issueswith theGeForce RTX 50-seriesGPUs, theRTX 5070 Tihas remained on top of Amazon’s best-selling list. TheMSI GeForce RTX 5070 Ti 16G Ventus 3X OC, launched at $829.99, appears to be the most popular model. TheAsus TUF Gaming Radeon RX 9070 XT OC Editionis in second place.
Amazon Germany lists theXFX Swift Radeon RX 9070 OC Whiteas its best-selling GPU, despite being listed for €929.99 — this is way above its $549 MSRP (around €506), even if you include taxes. On the other hand, the U.K.’s top bestseller is theGigabyte Radeon RX 9070 XT Gaming OC, which is already unavailable at the time of this article.
Despite seemingly launching with more stock than Nvidia and Intel, AMD’s RX 9070 series GPUs quickly ran out within a few hours of its launch. Scalpers are now selling them formore than twice the MSRP, and it’s apparent that people still buy these mid-range cards despite scalpers selling them at high-end prices. While we expect thatsome 9070 models will be sold at a premium, AMD’s Frank Azor said that multiple cards from AIB partners will be sold at MSRP prices. However, the prices we see feel unreasonable, even for a more premium offering, especially as they now stray intoRTX 5080territory.
Hopefully, AMD will deliver more supplies in the coming weeks and help normalize the market. The GPU market has been fraught with shortages during the past few months. Intel launched its highly acclaimed IntelArc B580GPU late last year, but the graphics card stock is still hard to come by, even if you knowwhere to buy it. Nvidia admitted ashortage of RTX 50-series GPUs, affecting everything from theRTX 5090to its most affordableRTX 5070.
At the moment, we’re unsure if AMD’s shortage is temporary, having been caused by the pent-up demand for new GPUs caused by the wider community’s frustration with Nvidia and Intel. This is a big opportunity for Team Red, allowing it to claw back some market share from Nvidia, which has long dominated the gaming GPU market. We will know in the next few weeks if AMD can cope with the situation and produce enough cards to cover its competitors' shortfall.
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Jowi Morales is a tech enthusiast with years of experience working in the industry. He’s been writing with several tech publications since 2021, where he’s been interested in tech hardware and consumer electronics.
