A Bulgarian retailer previously stated that AMD delayed the launch of theRadeonRX 9070 and 9070 XT, and that the latter was priced at 500 Bulgarian Levs more than the 7900 XT.VideoCardzcalculated that this meant the RX 9070 XT would retail at around $899, while the vanilla RX 9070 would be $749. Moreover, the original launch date of the first RX 9000 cards was claimed to be January 23. However, AMD Chief Architect of Gaming Solutions and Gaming MarketingFrank Azorhas now clarified that an $899 starting price for the RX 9070 XT “was never part of the plan.”
While we aren’t going to comment on all the price rumors, I can say that an $899 USD starting price point was never part of the plan.Jun 22, 2025
AMD has yet to release official pricing for its upcoming RDNA 4 graphics cards, which are supposed to deliver performance on par with the RTX 5070 and 5070 Ti. The first batch of Radeon 9000 graphics cards was conspicuous by the absence of details during AMD’s keynote, with the company saying itran out of time to show them off on-stageat the event.
Rumors suggest that Team Red was caught off guard by the aggressive pricing that Intel and Nvidia introduced in the mid-range market, especially asthe Intel Arc B580 launched at $249, while Team Green priced the RTX 5070 Ti and 5070 ‘MSRP cards’ at $749 and $549, respectively. These rumors were quickly dispelled by AMD, though, through its posts on social media. Though we are still waiting for the actual pricing of its latest GPUs.
Nevertheless, itseems that there’s already a ready stock of AMD’s latest GPUsin various retailers and that they’re just waiting on the company to give the go signal and put them on the front-of-store shelves. This delay means that reviewers haven’t been able to release the details of these new GPUs, and that we can onlyrely on leaked specsto estimate how much these graphics cards will perform.
AMD hasn’t released any official statement about why they delayed the release of these graphics cards, but we hope it will allow retailers to stock up on RX 9070 XT and RX 9070 GPUs from the get-go and prevent shortages. That way, we don’t have to worry about finding a new GPU and dealing withscalpers selling these hard-to-find PC components at more than triple the MSRP.
Still, if you’re looking to upgrade your GPU, you should wait until the release of the Nvidia 5070 and 5070 Ti, which isrumored to be on February 20, and these AMD GPUs in March, before spending your hard-earned money. That way, you can check out multiple independent reviews of these cards and ensure that you’re getting the best hardware for your needs and budget.
Get Tom’s Hardware’s best news and in-depth reviews, straight to your inbox.
Jowi Morales is a tech enthusiast with years of experience working in the industry. He’s been writing with several tech publications since 2021, where he’s been interested in tech hardware and consumer electronics.
